David Lamplugh is an Austin-based artist who uses an ingenious marketing tool to encourage walk-away prospects to follow-up with their contemplated purchase.
This cleverly designed title card is information-rich:
- name of piece the prospect showed interest in
- name of the artist
- two pricing options: a higher-priced original and a lower-priced giclee
- work and home numbers
- links to: his email account, his Facebook page, and an online store (run by a third-party) that sells his silkscreen prints
- one brief mention and link to some coverage in a national magazine
If I was on the bubble about buying one of David’s pieces, this 3.5″ x 2.9″ card tells my everything I need to pull the trigger when I get back to my house and decide to do it. It makes it really easy for me to buy.
How could you make it easier for your “I need to think about it” prospects to buy from you?