Any marketing idea—no matter how funky, gimmicky, or just plain weird—will fail if it’s poorly executed. Here in Austin, we’ve developed an international reputation for keeping things weird. This ethos can even include our marketing. Did you know about the local company that used to ride rollerblades while distributing gig posters for bands? Another version ...

David Lamplugh is an Austin-based artist who uses an ingenious marketing tool to encourage walk-away prospects to follow-up with their contemplated purchase. This cleverly designed title card is information-rich: name of piece the prospect showed interest in name of the artist two pricing options: a higher-priced original and a lower-priced giclee work and home numbers ...

If there’s any truth to Oscar Wilde’s witticism that “experience is what we call our mistakes” then learning from the mistakes of others would seem to be a low-risk, high-return investment. While not exhaustive postmortems, I’ve analyzed the failures of two high-profile arts organizations to see what useful lessons you might learn without having ...

Moral issues aside, what economic lessons can we infer from Game of Throne's dubious distinction? ...

Rex shares three lessons learned from his recent SXSW visit ...