Archive for the ‘Observations’ Category

Funky will still fail if you’re doing it wrong

07.18.2016 · Posted in Common Mistakes, Observations

Any marketing idea—no matter how funky, gimmicky, or just plain weird—will fail if it’s poorly executed. Here in Austin, we’ve developed an international reputation for keeping things weird. This ethos can even include our marketing. Did you know about the local company that used to ride rollerblades while distributing gig posters for bands? Another version ...

Comments Off on Funky will still fail if you’re doing it wrong Tags: , , ,

Well-designed Title Card

05.25.2014 · Posted in Bottom Line, Observations, Uncategorized

David Lamplugh is an Austin-based artist who uses an ingenious marketing tool to encourage walk-away prospects to follow-up with their contemplated purchase. This cleverly designed title card is information-rich: name of piece the prospect showed interest in name of the artist two pricing options: a higher-priced original and a lower-priced giclee work and home numbers ...

Comments Off on Well-designed Title Card Tags: ,

A Tale of Two Fails

01.08.2014 · Posted in Common Mistakes, Observations

If there’s any truth to Oscar Wilde’s witticism that “experience is what we call our mistakes” then learning from the mistakes of others would seem to be a low-risk, high-return investment. While not exhaustive postmortems, I’ve analyzed the failures of two high-profile arts organizations to see what useful lessons you might learn without having ...

Comments Off on A Tale of Two Fails Tags: , ,