There are seven emotional triggers successful marketers use. The unappealing gross tag may just be the right vice trigger to appeal to your audience. ...

At lunch yesterday, I tried Zapp’s Potato Chip’s new “limited edition” flavor, Voodoo.  Citrus-y, pungent, but not really spicy-hot, it was unlike any other chip I’d tasted.  The really interesting  part was the story on the back of the bag: Voodoo flavor is the result of an accident.  ...