Using “Gross” to Fascinate
There are seven emotional triggers successful marketers use. The unappealing gross tag may just be the right vice trigger to appeal to your audience. ...
There are seven emotional triggers successful marketers use. The unappealing gross tag may just be the right vice trigger to appeal to your audience. ...
At lunch yesterday, I tried Zapp’s Potato Chip’s new “limited edition” flavor, Voodoo. Citrus-y, pungent, but not really spicy-hot, it was unlike any other chip I’d tasted. The really interesting part was the story on the back of the bag: Voodoo flavor is the result of an accident. ...