Helping artists, performers, and writers become profitably creative

There are seven emotional triggers successful marketers use. The unappealing gross tag may just be the right vice trigger to appeal to your audience. ...

The number of US adults attending an arts performance dropped to nearly 35% in 2008 from 40% in 1982, 1992, and 2002. What does this mean for you? ...

In a recent edition of the Wall Street Journal two unrelated articles point to the struggles artists face as they straddle the two extremes of pure creativity and pure marketability. ...