Posts Tagged ‘marketing’

Funky will still fail if you’re doing it wrong

07.18.2016 · Posted in Common Mistakes, Observations

Any marketing idea—no matter how funky, gimmicky, or just plain weird—will fail if it’s poorly executed. Here in Austin, we’ve developed an international reputation for keeping things weird. This ethos can even include our marketing. Did you know about the local company that used to ride rollerblades while distributing gig posters for bands? Another version ...

Well-designed Title Card

05.25.2014 · Posted in Bottom Line, Observations

David Lamplugh is an Austin-based artist who uses an ingenious marketing tool to encourage walk-away prospects to follow-up with their contemplated purchase. This cleverly designed title card is information-rich: name of piece the prospect showed interest in name of the artist two pricing options: a higher-priced original and a lower-priced giclee work and home numbers ...

Marketing Plan Review Season

11.05.2010 · Posted in How-To

With the change in the seasons, New York-based creativity coach Melissa Rosatti shares her tips for both reflecting on your marketing efforts this past year and preparing for a fruitful new year. ...