The Bottom Line
According to a survey recently released by the National Endowment for the Arts, the number of US adults attending an arts performance dropped to nearly 35% in 2008 from 40% in 1982, 1992, and 2002. At the same time, more Americans viewed or listened to broadcasts and recordings of arts events than attended them live (live theater being the sole exception). Needless to say, the dynamics and demographics of arts audiences are in flux. Movie actress Scarlett Johansson is set to star in an upcoming Broadway revival of Arthur Miller’s A View From the Bridge and producers plan to offer discounted balcony seats to Ms. Johansson’s younger fans attracted to the show via their Facebook and Twitter outreach pages.
THE BOTTOM LINE – How are you addressing the changes in your audience?