What’s In a Name?
As a performer, the perils of picking a stage name are plenty.
Writing in the NY Times, Allan Kozinn charts the decisions of pop performers and bands—and even a classical music group or two—as they struggled to find their perfect name. Here’s one of his most astute observations:
Sure it’s about marketing. Welcome to 2010. But it’s about music too. Getting listeners stuck on your name is just about getting noticed and guaranteeing you’ll be remembered. That could be a double-edged sword. If, having lured the curious, you give a killer performance, the name becomes a gift that keeps on giving. On the other hand, if you fail, you fail in a bright spotlight, and that catchy name will have listeners saying, “Oh no, not them.”
Learn the name-picking secrets of the best by reading Would They Sound as Sweet by Other Names? via NY Times
Photo by Gene Hunt
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